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Westwin, a leader in cross-border business development, released 2018 Cross-border Consumption Report of Chinese Consumers in July, 2018. The report examines cross-border consumption patterns among Chinese shoppers through findings and insights on the opportunities and challenges the market holds.

2018年,专注跨境营销的西窗结合第三方调研机构,倡议”国外跨境消耗“研讨,并于7月正式公布《2018国外跨境消耗研讨陈述》。该陈述根据消耗场景,将跨境购物人群分为”跨境电商“、”跨境出游“和”外洋常驻“三类停止研讨,直击中国消费者从领受品牌信息到完成付出手续的全部购物流程。填写表单,获得完好陈述。

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澳门金沙网址
9159金沙官网

Co-produced by Westwin and leading independent third-party research firm, the '2018 report on Cross-border Consumption of Chinese Consumers' examines consumption behaviors in three segments of cross-border consumers: domestic online shoppers, international travelers, and for the first time, overseas residents (Chinese consumers working or studying overseas), an often-neglected segment of global shoppers.

The report surveyed consumers in China, Singapore, Australia, Canada, the United States, and the UK.

About Westwin

Westwin is a leading marketing consulting firm that focuses on cross-border business. We provide branding strategies and digital marketing solutions to help clients achieve success in China and globally.

Westwin is a certified advertising partner of China's leading digital platforms including Baidu, Tencent WeChat and Sina Weibo. With considerable experience in cross-border business and partnership growth, Westwin is equipped with the knowledge and expertise to take your business to the next level.

9159金沙官网

- The number of outbound tourists from China has grown rapidly each year, reaching 130 million in 2017. China’s outbound purchasing was 115.29 billion US dollars, ranking first in the world, at an increase of 5% from 2016.

- Cosmetics, apparel & footwear, and electronic products account for the most cross-border purchases when food purchase sees a growth potential. USA is the preferred country for outbound tourists to consume, followed by the United Kingdom and Australia.

- With the increase in the number of outbound tourists from China, domestic mobile payment methods Like Alipay and WeChat have begun to emerge overseas.

- Powered by WeChat & Weibo, Chinese social media become one of the key channels for outbound tourists to search information and view ads.

金沙9159游艺场官网